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India@Cannes: Indian delegation strong; disappointment over first lot of shortlists

21-June-2010
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India@Cannes: Indian delegation strong; disappointment over first lot of shortlists

The first day began with a steady flow of Indian delegates at the Cannes Lions International Advertising Festival 2010. Interestingly, the first to be seen were from the advertiser side. The next in big numbers were the creative agency professionals, most of whom had given the festival a miss last year. The Everest team was the first to run into us - D Rajappa and Creative Director Paddy, who were queuing up to see the creative works display.

Also spotted were Sandeep Pathak, CEO, Bates 141, and recently-joined Creative Head of Bates, Sagar Mahabaleshwarkar, who were leaving from one of the sessions to attend a workshop. Then the big delegation from Mudra, led by Chairman Madhukar Kamath and CEO Pratap Bose, made their presence felt. Bobby Pawar, Anurag Gupta and KB Vinod were also there from the agency. Most Mudra top bosses have come with their better halves to Cannes this year.

While The Times of India team is here in good numbers, Marketing Head Rahul Kansal was seen today making his way in and out of the Palais des Festivals.

Media Content and Communication Services’ Sales Head Avinash Pandey was seen moving between sessions and exhibitions on the first day. He told us that he had quite a few sessions marked to be covered.

The most excited duo, however, had to be the young marketers team from Hindustan Unilever – Anviti Shankar and Sandeep Ramesh, winners of the Young Marketers Contest in India, who are now competing on the global stage.

Judges Ravi Kiran (CEO, Starcom MediaVest Group, South Asia) and Raj Kurup have spent a busy week and appear to stay busy for a few more days, but the on and off conversations indicate they are quite enjoying the load of work Cannes Lions had brought upon them as jury members.

Many Indian professionals are looking forward to hearing Piyush Pandey and, later in the week, Agnello Dias on the Cannes stage. For all the presence India has seen in these years, not many Indians have made it to the Cannes stage as speakers.

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