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India@Cannes: At 8 metals, India’s tally a dismal show; but the competitive spirit remains strong

23-June-2010
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India@Cannes: At 8 metals, India’s tally a dismal show; but the competitive spirit remains strong

So far, India has won one Silver PR Lion, two Silver Outdoor Lions, two Bronze Outdoor Lions, one Bronze Promo Lion, one Bronze Radio Lion, one Bronze Media Lion. By this time last year, India had over 20 metals in its pocket. The results of Media Lions have been most disappointing for Camp India. However, as they say, the meetings, party-ings and Gutter bar-ings continue.

Agnello Dias sizzled the Cannes stage with his short and simple presentation. The Aman ki Asha work made quite an impression on the audience and was discussed for the rest of the day.

Amongst the new faces in the crowd today was Shashi Sinha from Lodestar Universal. Also seen was Sujoy Ghosh, who was attending a session with Rajesh Jain of Prachar. After the completion of the Media Lions jury, Ravi Kiran finally had time to spare and was mentioning over lunch that some of the problems of badly packaged entries and not very good work were common to 80 per cent of the overall entries seen.

The Ben Stiller session with Yahoo evoked mixed responses from the audience. The India camp was divided on it too. Stiller everyone loved, but could more be done with that session. Kavita Chaturvedi from ITC, however, earned a loud cheer from the audience when she got Stiller to give up the Yahoo! umbrella and towel – he said he didn’t need them anyway! And that prompted Jeff Goodby to let go off a few Ts too.

The day was interesting, except for the occasional conversation over the number of Lions, but as Piyush Pandey had said on Day One of the festival – Cannes Lions is not just about winning, it is about competing with some of the strongest global entries, and India is doing just that.

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