India Today Group’s retail venture, Media Mart, further got a boost with another store opening at the Rajiv Chowk Metro station in New Delhi. It already has a store at Kashmere Gate in Old Delhi. This is one of the 22 outlets and kiosks that Media Mart has planned within the premises of Delhi Metro stations.
The company is looking at establishing 40 (including stores/kiosks at the Kolkata Metro stations) such retail outlets by the end of the financial year, though these numbers may vary depending on the outcome of auction bids.
These retail outlets are not just restricted to India Today publications, but have on display magazines, newspapers, and books from other publications as well. Besides, one can also pick up music from these outlets. There is also a section dedicated to sell Nokia phones.
Ashish Bagga, CEO, the India Today Group, said, “Based on the Travel Store format these stores and kiosks are one-stop convenience chain outlets for books, magazines and music for commuters who are provided with an array of quality options with competitive price. This is an attempt by India Today to come one step closer towards its consumers.”
Bagga is upbeat about Media Mart and said that the response had been favourable since its launch. He further said that the afternoon daily ‘Today’ had seen a rise in numbers after the advent of the Metro as was the case with tabloids, especially in Mumbai. He said, “It’s a natural correlation with traffic on committed facilities there is an increase in the afternoon dailies. We are witnessing this with higher numbers at the key stations.”
Media Mart is an independent business of the India Today Group, which the company believes helps in the integration of their flagship print media business by reaching the customer directly.