Several of the 40-plus finalist entries from India at the New York Festivals 2006 have converted to metals. Leading the Indian pack once more this year is JWT, with three Gold and one Silver World medals, while Mudra has in its kitty two Silver World medals and two Bronzes. Brand David and Rediffusion DYR scored one Silver each, while Leo Burnett has scored a Silver and a bronze. Dentsu Marcom and Concept Communications are in the running too.
JWT’s five nominations have yielded four medals, all of them for Slim Figure campaign for client Levi’s. Winning Gold in the Apparel TVC, Animation: Film Craft and Apparel Print Campaign categories, it had to settle for Silver in the Apparel Single competition.
Mudra Mumbai’s campaign for SBI Debit Card (Financial Services), Mudra South’s campaign for Henko (Specialty Advertising: Consumer) won Silver World Medals and Mudra Delhi’s campaigns for Air India Express (Guerrilla Marketing: Motion) and Indian Cancer Society (PSA: Health & Hygiene) won a bronze each. Mudra had 19 nominations in the running at this year’s competition.
Leo Burnett has one Silver and one Bronze World medal to its credit. While the Heinz (Housewife) TVC has won Silver, the McDonald’s print campaign ‘Old Price Menu’ has won Bronze.
Rediffusion DYR was also in the running with five finalist nominations, of which the print single (Poster) for iPod has won a Silver world Medal. Among the Silvers was Brand David too, which converted one of its two finalist nominations, the much awarded Painted Trees campaign for WWF into metal. The other entry in the running was the Tony Ray ‘Divorce’ piece.
Chennai’s hot shops didn’t have much luck in the end, with Rubecon and 1pointsize ending up with finalist certificates. Percept H’s three entries too have ended up with finalist certificates, and so has Stark’s entry from Trivandrum.
The other agencies in the running are Concept Communications and Dentsu Marcom, with one nomination each. Watch this space for more.
NYF maintains an international network of representatives who promote the competitions in over 65 countries. The preliminary round of judging produces finalist winners who receive a Finalist Certificate. Further judging rounds determine Bronze, Silver and Gold medal winners. Gold award winners then contend for Grand Prix Awards.
New York Festivals 2006: Several Indian agencies feature among the finalists