The RX Club Show 2009, which is now in its 23rd year, announced the winners in the healthcare and pharma advertising industry in a ceremony in New York last week. Topping the Gold tally was India’s Sorento Healthcare Communications with two Gold Awards.
Sorento won Gold in the Poster category with its entry titled ‘Sand Clock’ for Schering-Plough’s Naturolax. The agency’s second Gold was earned in the Film category with ‘Bed Time Story’, a TVC on Dementia Awareness developed for Eisai, India and ARDSI. For Sorento, the wins were especially satisfying as only 10 Gold Awards were handed out this year across all categories including Print, Video, Integrated and Interactive. Sorento was the only India-based agency to make the cut. Sorento also bagged six Awards of Excellence.
OgilvyOne Worldwide won a Silver for client Merck for category Commercials. Another Silver was won by Point Blank for client Janssem Cilag for a medical officer poster. McCann Healthcare Mumbai won a silver for Tara Neo-Surj Hospital for Posters/Announcements category. Medivisual Healthworld won a Silver for Unikare for the category campaign.
Aakanksha Healthcare, Aspire Cerebro, McCann Healthcare Mumbai, Medivisual Healthworld, Chandigarh and Melange Medical Communications also won Awards of Excellence.
The RX Club Show has remained true to its original mission: Provide an independent forum for the global healthcare advertising community to exchange ideas, showcase creative projects, bring forth innovative ideas in the fast expanding healthcare space, and keeping the industry on the cutting edge of creativity.