Cannes might not have been too exciting, but the New York Festivals International Design, Print & Outdoor Advertising Awards, in its 48th year, brings good news for India. In addition to McCann Erickson, which has won ‘The Grand’ for the ‘Print and Outdoor’ category along with three Golds and two Bronzes, Leo Burnett has bagged one Gold and five Silvers, Mudra has won one Gold and one Bronze, 1 pointsize has won one Gold and one Bronze, and WHY Axis has won one Silver.
This year, India had over 30 nominations at the festival. Of which, McCann Erickson had seven. The agency’s work on ‘Big Bubble’ won it great accolades. ‘Big Bubble’ has won ‘The Grand’, (the Grand Prix equivalent of the Cannes), meaning a first page mention of the entry in the book that is dedicated to the NY Festival awards.
Big Bubble also bagged the Gold in the Outdoor category, while the campaign has won a Bronze. The Golds that McCann Erickson has bagged are in the Outdoor/Transit/Posters category for entries ‘Diet Coke Labels’ and ‘Child Labour’. The second Bronze that the agency won is for ‘Impotence Cure’. Two finalists certificates have been given to the agency for Hanes ‘Itchy Labels’ and ‘Karate Sticker’ in the same category.
Leo Burnett has also clinched some glory. Heinz Tomato Ketchup has won it a Gold at NY Fest. The same entry, ‘3 Hours’, that had won at Cannes, has won this time again in the Outdoor category. The entry has also bagged a Silver. In addition to this, the other winning entries include ‘Hole’ for McDonald’s, which has won two Silvers, ‘Tiger Blood Stripes’ for Sanctuary magazine and ‘Invite Book: Temple of Dawn’ for Steinmetz – both bagging Silvers. The agency also has two finalists certificate.
Mudra Communications has won a Gold for Sanctuary magazine’s ‘Swallowing’ in print. Again for Print, the entry ‘Men In Black Are Here' for HBO has bagged a Bronze. Mudra, too, has four finalist certificates.
Sharad Haksar’s 1 pointsize has continued with its trend of bringing home joy, and this time it is in the form of a Gold for the Perri Alley campaign in the Photography category. The agency has also won a Bronze for Perri Alley again in the Apparel category.
Bangalore-based WHY Axis has won itself a Silver for the ’22-year old toddler’ in the Pubic Service category. Addressing an issue relevant in Kerala, this ad was shot there.