The four-day Asia Pacific Adfest 2007 awards held at Pattaya, Thailand, from March 14-17, saw 18 metals awarded to Indian agencies. Indian agencies bagged eight awards in Print, Outdoor and Direct Marketing categories. They also won seven metals in Film category, two metals in Radio and one in Cyber Lotus.
Leading the show was Ogilvy & Mather, with five metals in the print, outdoor and direct marketing categories. O&M won a Gold for its Indian Association for Promotion of Adoption campaign in Print Public Service category. The IAPA ad campaign won a Silver and Cadbury ‘Ulta’ Perk campaign won another Silver in the Print Confectionary and Snacks category.
O&M won a Bronze for the Cadbury ‘Ulta’ Perk campaign in the Single Print category. The second Bronze was bagged by Children’s Little Theatre radio spot, titled ‘Beginners Classes’, for Direct Marketing.
Grey Worldwide won a Bronze for its work on The Times of India ‘Jaago Gujarat’ campaign in the Print Public Service category. While Brand David, now Bates David Enterprise, brought home a silver for AIS Strong Glass ‘Train Stopper’ in Single Non-Conventional Outdoor segment, Everest Brand Solutions bagged a bronze for Soundsmiths in Direct Marketing.
Among the seven metals won in the Film category, McCann Erickson bagged a Gold for the film on Happy Dent chewing gum, titled ‘Palace’, in the Film Confectionary and Snacks category. This film also won the Best Direction and Best Production design in the Film Craft category.
Everest Brand Solutions won a Silver for Raj Tours and Travels in the Film Transport, Travel, Tourism and Leisure category. Grey Worldwide won two bronzes for the Appy Fizz commercial under Non-Alcoholic Beverage category, and for Kiwi Shoe Polish in Household and Maintenance Products for the Film Lotus category. Leo Burnett bagged a bronze for Tide Detergent in the Film Household and Maintenance Products category.
Red Ice Films bagged a Silver for the Enfield Thunderbird commercial in the Film Automotive category. Code Red Films bagged a bronze under Film Public Service category for the commercial titled ‘Hostel’ created for the Eye Bank Association of India.
Mudra won a gold in the Radio category for its radio spot on Big 92.7 FM titled ‘Rape Campaign’, in the Radio Public Service category. Leo Burnett won a bronze in the same category for its radio spot on Cehat, titled ‘Girl Child’.
Web Chutney Studio won a bronze in the Integrated Cyber Campaign category for its commercial Perfetti Protex Happydent, titled ‘Daadu ki Amanat Microsite’.