Top Story

e4m_logo.png

Home >> Cannes Lions 2012 >> Article

India makes no impact on Mobile Lions

18-June-2012
Font Size   16
Share
India makes no impact on Mobile Lions

No entry from India has made it to the Mobile Lions, the shortlist of which was announced today at the Cannes Lions International Festival of Creativity. Indian agencies may not have been very confident of the category to begin with, as only five entries were sent for the category.

Tom Eslinger, Digital Creative Director, Saatchi & Saatchi is the Jury President for Mobile Lions and there are no Indian jury members for this category in its launch year.

New in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).

A total of 965 entries from 47 countries have been submitted into the Mobile category in its launch year.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean