The ‘Gunn Report 2012’ has named India as the 13th most awarded creative country in the world with a total score of 44 points, which includes 23 for film, 8 for print and 13 points for All Gunns Blazing (AGB), the umbrella terminology for integrated, innovative, titanium, etc. However, India did not score any points for digital.
USA wins the title of the most awarded country in the world, followed by UK and Australia. A total of 58 countries scored at least one point.
Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President, South Asia was the guest editor of the report. “It’s both, an interesting as well as challenging time for our industry as it gets redefined. To create work that rises above the challenge of this changing world, media and mind space around us is no mean feat,” commented Joshi.
He has also contributed his personal commentary on the report and chapters on the most awarded work in the film, print, digital and All Gunns Blazing tables, as well as was involved in making the final selections for ‘The Showreel of The Year’.
• Canal+ The Bear (BETC, Paris) triumphs in the film table and also takes the prize as the most awarded commercial in the 14 year history of The Gunn Report.
• Samsonite Suitcases, Heaven And Hell (JWT Shanghai) became the most awarded print ad.
• Intel’s ‘The Museum of Me’ (Projector, Tokyo) occupied top of the table in digital.
• Top advertiser was Volkswagen, followed by Google, Nike, Coca-Cola and Mercedes-Benz.
• The most awarded agency was Wieden+Kennedy (Portland, New York) that moved up from 2nd to 1st in 2012.
• BBDO clinched the title of the most awarded agency network for the seventh consecutive year, followed by DDB, Ogilvy, Leo Burnett and Y&R.
Donald Gunn, Founder, The Gunn Report commented, “2012 has got to go down as one of the strongest years in TGR ever. There is so much awesome work clustered at the top end of our four tables for the Ads, not just for sheer magic in execution but also thanks to brilliant, daring and differentiating strategies. In Film alone ‘The Bear’, ‘Three Little Pigs’, Chipotle ‘Back To The Start’ and ‘Dads In Briefs’ would all have been worthy Cannes Grand Prix winners in a normal year.”
The Gunn Report, created in 1999, combines the winners’ lists from all of the world’s most important award contests to establish the annual worldwide league tables for the advertising industry.