Top Story


Home >> Advertising >> Article

India is now a network lighthouse for Lowe Healthcare division

Font Size   16
India is now a network lighthouse for Lowe Healthcare division

What's a lighthouse, you may ask? According to Tony Wright, Lowe's Worldwide President/CEO, India is now a network lighthouse along with Stockholm, Hamburg, Mexico City, Sydney, and Vienna, for the Lowe Healthcare division.

Meanwhile, a dozen of its offices, including those in Bangkok, London, Shanghai and New York, have been designated as regional centres where creative and other resources will be concentrated. Pranesh Mishra, President& COO, Lowe said, "The lighthouses have been chalked out as the key centres from which Lowe Worldwide would be running big multinational businesses and where experienced hands would be focused on solving creative problems. Since it is believed that some of the best and most profitable pieces of business for Lowe are in what consultant's term as non-core markets. How would this affect us? This is a recognition of the fact that some of the best brands have grown under the Lowe India courtyard, and that the business has grown visibly. It will also lend in more resources and backend support from the network per say, and highlight our presence in the international market."

Mishra added, "The whole purpose behind segregating the Lowe offices into lighthouses and regional clusters is to identify the main centres of opportunity and business, and to capitalise on them. We think that it would emphasise the fact that we have done a lot of good work, and it would map more prospects for us. We are a major hub, within Asia and obviously the network thinks that we have a long way to go."

Lowe Worldwide has around 84 offices across the globe. It is now transforming twelve of its geographic offices into local hubs, each with a specific skill set. Under the reorganisation, Lowe is seeking to return to its roots as a creatively focused agency, offering advertisers an alternative that lies somewhere between the boutiques hot shops and the global giants. In that niche, from the early 1980s through the mid-1990s, Lowe was widely recognised by advertisers as a creative force and grew briskly.

An international report states that London-based consultancy led by Ian Creasey, President of Lowe's Europe, Middle East and Africa region will be the centrepiece of the new strategy. It will utilise resources provided by Interpublic siblings, among them direct specialist Draft and PR agency Weber Shandwick. The same strategy was used by London shop Bartle Bogle Hegarty and US independent Wieden & Kennedy


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions