Top Story

e4m_logo.png

Home >> Advertising >> Article

India is now a network lighthouse for Lowe Healthcare division

23-February-2005
Font Size   16
Share
India is now a network lighthouse for Lowe Healthcare division

What's a lighthouse, you may ask? According to Tony Wright, Lowe's Worldwide President/CEO, India is now a network lighthouse along with Stockholm, Hamburg, Mexico City, Sydney, and Vienna, for the Lowe Healthcare division.

Meanwhile, a dozen of its offices, including those in Bangkok, London, Shanghai and New York, have been designated as regional centres where creative and other resources will be concentrated. Pranesh Mishra, President& COO, Lowe said, "The lighthouses have been chalked out as the key centres from which Lowe Worldwide would be running big multinational businesses and where experienced hands would be focused on solving creative problems. Since it is believed that some of the best and most profitable pieces of business for Lowe are in what consultant's term as non-core markets. How would this affect us? This is a recognition of the fact that some of the best brands have grown under the Lowe India courtyard, and that the business has grown visibly. It will also lend in more resources and backend support from the network per say, and highlight our presence in the international market."

Mishra added, "The whole purpose behind segregating the Lowe offices into lighthouses and regional clusters is to identify the main centres of opportunity and business, and to capitalise on them. We think that it would emphasise the fact that we have done a lot of good work, and it would map more prospects for us. We are a major hub, within Asia and obviously the network thinks that we have a long way to go."

Lowe Worldwide has around 84 offices across the globe. It is now transforming twelve of its geographic offices into local hubs, each with a specific skill set. Under the reorganisation, Lowe is seeking to return to its roots as a creatively focused agency, offering advertisers an alternative that lies somewhere between the boutiques hot shops and the global giants. In that niche, from the early 1980s through the mid-1990s, Lowe was widely recognised by advertisers as a creative force and grew briskly.

An international report states that London-based consultancy led by Ian Creasey, President of Lowe's Europe, Middle East and Africa region will be the centrepiece of the new strategy. It will utilise resources provided by Interpublic siblings, among them direct specialist Draft and PR agency Weber Shandwick. The same strategy was used by London shop Bartle Bogle Hegarty and US independent Wieden & Kennedy

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline