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India is now ‘superficially’ different: Wally Olins

21-March-2009
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India is now ‘superficially’ different: Wally Olins

“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.

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