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India Fashion Week is now WIFW as ITC’s Wills Lifestyle becomes title sponsor

16-February-2006
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India Fashion Week is now WIFW as ITC’s Wills Lifestyle becomes title sponsor

The Fashion Design Council of India (FDCI), proprietors of India Fashion Week, and Percept D’Mark, have announced that ITC’s premium fashion brand ‘Wills Lifestyle’ will be the title sponsor of the country’s premier fashion event. The Wills Lifestyle India Fashion Week (WIFW) 2006 will be held at The Grand, New Delhi, from April 5-9.

FDCI Director General, Rathi Vinay Jha said, “FDCI is pleased to have on board Wills Lifestyle as the new title sponsor. We look forward to partnering and associating ourselves with ITC’s premium fashion brand that has a distinct personality and profile. In ITC we have someone with a depth of commitment towards building a strong partnership reflecting a solid workable business agenda – one that is aligned with FDCI ‘s long-term vision for India’s fashion industry, that of promoting the business of fashion.”

ITC, Chairman, YC Deveshwar, said, “Wills Lifestyle is strongly established as a vibrant, premium fashion brand catering to both men and women and offering a complete lifestyle wardrobe. With this association, I see a uniquely synergistic approach by the partners that will help Wills Lifestyle India Fashion Week gain global recognition.”

Percept D’Mark, CEO, Preeta Singh, said, “We are committed to making WIFW a truly world class event. We have been planning a host of initiatives towards this and having a partner of the stature of Wills Lifestyle will go a long a way to further this.”

Interestingly, the hitherto annual B2B fashion trade event is going bi-annual from this year. In other words, WIFW will comprise five days of fashion and trade twice a year. Collections will, therefore, be season specific – i.e., autumn-winter and spring-summer – in line with the international format.

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