Top Story

e4m_logo.png

Home >> Advertising >> Article

India and Nepal to jointly market tourism product

03-February-2004
Font Size   16
Share
India and Nepal to jointly market tourism product

In a bid to promote regional tourism India and Nepal will undertake joint efforts to market various products and packages. High on the agenda is religious and spiritual tourism. Amitabh Kant Joint Secretary Ministry of Tourism told exchange4media that India and Nepal Tourism Board will be joint promoting Buddhist circuit in two countries to boost regional tourism. “ Worldwide about 91% of tourism is within the region. In Europe and USA it is 78% whereas in South East Asia it is merely 24%. So there is lot of potential to be tapped. From that point of view the Indo-Nepal tourism cooperation is quiet important. India and Nepal will jointly promote Buddhist circuit that include Lumbini, UNESCO’s World Heritage Site in Nepal and Gaya and Rajgir in India.”

Tek Bahadur Dangi CEO of Nepal Tourism Board told exchange4media that South Asian Sub-Regional Economic Cooperation was readying a comprehensive package under which various joint regional tourism products and packages including Buddhist package would be developed. In order to boost regional tourism between India and Nepal, NTB has launched Pashupati Nath Darshan Package in association with Royal Nepal Airlines Corporation and Pashupati Area Development Trust. “ Nepal has always been popular with Indians as a recreational, shopping and pilgrimage destination. India generates one third of total tourist traffic to Nepal. In 2003 while Nepal recorded overall 23% growth with 265600 tourists, it had record 33% growth in Indian tourists traffic. Out of our total promotional budget of about Rs 6 crore we have year market about Rs 1crore for India,” told Dangi.

NTB is now in the process of redesigning its global brand of Mystical Kingdom Destination Nepal “ We will world out country specific brand and sub-brands. For India our brand focus will be pilgrimage and spiritual packages besides other attraction like recreation and shopping. And in order to promote that we will be launching a major branding exercise in India through road shows beginning with Chandigarh and Gujarat” says Dangi. Currently NTB is in the process of launching an ad campaign in print and electronic media to promote newly launched Pashupati Nath Temple package.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world