Top Story

e4m_logo.png

Home >> Advertising >> Article

Independent media agencies join forces to form new global media agency network, Local Planet

19-April-2016
Font Size   16
Independent media agencies join forces to form new global media agency network, Local Planet

A consortium of the independent media agencies have joined forces to launch Local Planet, a new global media agency network.

At launch, Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies.

Martyn Rattle, formerly Global CEO of Vizeum and Global Chief Client Officer of Aegis Media, has been named Global CEO of Local Planet. Bill Koenigsberg, President, Founder and CEO of Horizon Media, the largest and fastest growing privately held media services agency in the world, has been named Chairman of the new network.

All the main shareholder agencies’ founders and leaders will sit on the newly formed Local Planet Group Board, leveraging the talents and experience of some of the leading names in the media industry.

“CoSpirit MediaTrack was a founder agency of Columbus Media International, a collective of highly respected and like-minded local, independent media agencies, sharing the same values and passion for providing clients with tailored, best-in-class, local media services and solutions,” said Florian Grill, Founder and CEO of CoSpirit MediaTrack, France and Board Director, Local Planet.

 “Market developments and the changing needs of international clients have inspired us to evolve the Columbus model. We have, therefore, chosen an internationally experienced global CEO, supported by a senior network team, who will help us take the best of Columbus and create a genuine, globally competitive network that will appeal to a range of international clients who are looking for a different international agency partnership solution. We are, therefore, now launching Local Planet, a privately owned global media agency network, the only one of its kind", said Jose Luis de Rojas, CEO, Zertem Communications Group, Spain and Board Director, Local Planet.

 “We know that many international marketers are looking for an alternative to the holding company model, a more agile and service oriented solution built around their specific needs. The shared experiences of starting successful independent agencies from scratch is an important factor behind Local Planet and its culture. Each one of Local Planet’s agencies has started, grown and succeeded by fighting for and on behalf of their clients. We are now bringing that start-up, independent spirit to our global network. We are looking forward to working together with international clients in the pursuit of shared success, “added Rattle.

The Local Planet model also allows it to offer its clients best-in-market, tailored technology and data solutions through its local and international partnerships, rather than offering a ‘one size fits all’ approach.

 The network agencies currently work with some of the world’s most recognisable brands, including Geico, Capital One, Nike, IKEA, Viacom, Pfizer, H&M and Kayak, among others.

You can watch the video here:

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.