Ministry of Tourism held a pre-bid meeting with representatives of 13 agencies on May 26, 2011 to clarify certain points as part of the bid process for Incredible India’s global television and print campaigns.
The agencies that attended the pre-bid meeting included GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Onmicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Span Communications, Purnima Advertising, Carat Media, Sterling Advertising, ITDC and TDI International India Ltd.
The call for a fresh pitch was made on May 19, 2011, following the pre-bid meeting was held between the officials and interested agencies. Last date for submission of proposals is June 10, 2011.
The global television campaign targets major broadcasters like CNN, BBC, Sky News, National Geographic, Fox, CBS, Discovery and more across America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Meanwhile, the print campaign comprises prominent global publications, including Harvard Business Review, Wall Street Journal, The Economist, Financial Times Worldwide special reports, How to spend it, and Global Traveller, among others.
The global campaign will be undertaken in phases during the period August/ September 2011 till March 2012. The objective of the Incredible India campaign is to generate awareness about the tourism products and destinations of the country and to promote India as a preferred tourist destination in the source markets overseas.