Top Story

e4m_logo.png

Home >> Advertising >> Article

Incredible India pitch call for global print, TV campaigns

31-May-2011
Font Size   16
Share
Incredible India pitch call for global print, TV campaigns

Ministry of Tourism held a pre-bid meeting with representatives of 13 agencies on May 26, 2011 to clarify certain points as part of the bid process for Incredible India’s global television and print campaigns.

The agencies that attended the pre-bid meeting included GroupM, OMD, Ogilvy India, MPG, Mindshare, Maxus Global, ZenithOptimedia, Onmicom Group, Crayons Advertising, Prabhatam Advertising, Integrid Media, Allied Media (Percept), Span Communications, Purnima Advertising, Carat Media, Sterling Advertising, ITDC and TDI International India Ltd.

The call for a fresh pitch was made on May 19, 2011, following the pre-bid meeting was held between the officials and interested agencies. Last date for submission of proposals is June 10, 2011.

The global television campaign targets major broadcasters like CNN, BBC, Sky News, National Geographic, Fox, CBS, Discovery and more across America, South East Asia, Europe, Africa, Australia, Japan, China and a host of other countries. Meanwhile, the print campaign comprises prominent global publications, including Harvard Business Review, Wall Street Journal, The Economist, Financial Times Worldwide special reports, How to spend it, and Global Traveller, among others.

The global campaign will be undertaken in phases during the period August/ September 2011 till March 2012. The objective of the Incredible India campaign is to generate awareness about the tourism products and destinations of the country and to promote India as a preferred tourist destination in the source markets overseas.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems