The Income Tax Department of India has empanelled agencies post a multi-agency pitch that was held in New Delhi some time ago.
A total of 10 agencies have been empanelled by the Department that include Span Communication, Concept Advertising, Adwit India, Centum Advertising, Mode Advertising, Lowe Lintas, Critique, Vivid Communication and Crayons, to name a few.
Agency sources have confirmed the news to exchange4media.
Out of the empanelled agencies, Span Communication, Lowe Lintas, Mode Advertising, Centum Advertising have worked on the account in the past as well.
The current empanelment is for one year and the duties would be handed over on campaign basis.
The Income Tax Department launches campaigns on a regular basis to reach out to common man and communicate the importance of paying taxes on time.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions