The Income Tax Department of India has empanelled agencies post a multi-agency pitch that was held in New Delhi some time ago.
A total of 10 agencies have been empanelled by the Department that include Span Communication, Concept Advertising, Adwit India, Centum Advertising, Mode Advertising, Lowe Lintas, Critique, Vivid Communication and Crayons, to name a few.
Agency sources have confirmed the news to exchange4media.
Out of the empanelled agencies, Span Communication, Lowe Lintas, Mode Advertising, Centum Advertising have worked on the account in the past as well.
The current empanelment is for one year and the duties would be handed over on campaign basis.
The Income Tax Department launches campaigns on a regular basis to reach out to common man and communicate the importance of paying taxes on time.