The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.
The sources have revealed to exchange4media that the pitch is in its final stages and over 20 agencies from Delhi have participated in it. The result is expected by the end of January.
The brief to the agencies was to reach out to the common man and communicate the importance of paying taxes on time. As is known, the organisation is reportedly planning to roll out the campaign by February-end.