INCL Group has bagged media and creative duties for Cucine Lube, an Italian modular kitchen company, which is now venturing into India. The agency won the account after several business propositions. News Communication, the PR outfit, will work on the image management plans as well as on the communication segment for Cucine Lube, while creative outfit Macaw Inc will take care of the creative needs.
Commenting on the win, Prashant Kumar, Director and CEO, INCL Group, said, “We are proud to be associated with global modular kitchen companies like Cucine Lube. We believe partnering with such companies complement our expertise in communication and creativity.”
Speaking on the appointment of INCL Group, Pawan Malhotra, Managing Director, Cucine Lube India Pvt Ltd, said, “We wanted to be associated with an organisation which understood our needs and had pan-India presence and provided creative and communication solutions under one roof. The INCL Group fulfills our complete requirements.”