Top Story


Home >> Advertising >> Article

INC Advertising wins creative duties of Prism Cement.

Font Size   16
INC Advertising wins creative duties of Prism Cement.

Following its successful multi-agency bid with Whitening expression Laboratories Pvt Ltd, INCommunications Pvt Ltd (INC) has now won the account of Prism Cement, a unit of the Rajan Raheja Group. The account was won in a multi-agency pitch, which included some of the leading ad agencies of Delhi.

The agency credits its win to its in depth understanding of the consumer and peculiarity of the cement market, “which helped us create a communication package that is just right for the brand”, said Charu Bakshi, President, INCommunications.

Prism is planning an aggressive marketing activity in Uttar Pradesh, Madhya Pradesh and Bihar markets. Bakshi is very excited about the project as the cement category is becoming more evolved, and consumer pull rather than dealer push is increasingly affecting brand choices.

INC is currently undergoing a phase of consolidation. According to Bakshi, as part of the move, INCommunications has recently partnered Carat Media Services for media planning and buying for its clients.

Bakshi informed that greater emphasis was being laid on improving the quality of servicing the accounts as well as the quality of talent. She envisages at least 20 per cent organic growth as many of the clients in the agency portfolio are on aggressive growth path.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions