Following a slew of exciting new accounts and as part of its consolidation drive, INCommunications Advertising Pvt Ltd (INC) has partnered with Carat Media Services for media planning and buying for its clients. The agreement was arrived upon and signed on October 1. The total business to be handled with immediate effect by Carat on behalf of INC is currently estimated at about Rs 20 crore.
Speaking on the partnership, Charu Bakshi, President, INC, said, “Carat brings with it an expertise that we wish to offer our clients, giving them a further advantage in terms of planning and buying of media. This deal with Carat is certain to provide us with more competitive teeth as we enter the crucial phase of some highly competitive pitches.”
Charles Berley Jenarius, Group CEO, Carat, added, “What drew us to INC is the tremendous potential we see in the agency. Already respected for its creative and strategic prowess, now INC would be in a better position to deliver a better ROI for its clients’ value for the investments of its client roster in its media services as well.”
INC was established as an agency in 2003, and since then has gone to generate a billing of over Rs 18 crore. INC’s client roster includes Whitening Expressions Laboratories Pvt Ltd, Mark Pi Chinese Restaurants, Sahara Computers and Electronics Ltd, Plan India, JVC Video Cameras, Mitsubishi, Gopaljee Milk and Milk Products, India Gate Basmati Rice, and Anand Automotives.
INC, growing at over 20 per cent since its inception, has a business target of achieving Rs 26 crore by the end of the present fiscal. The agency believes it is on course with its vision of being among the top five most respected agencies in Delhi in the next three years.