“We see a huge opportunity in BTL. We are in a nascent stage, but we have started focusing on this business significantly in the last six months. In the next 2-5 years, we want to have at least 20-30 per cent of market share. This is a fragmented industry as very few people have invested in it. The only player that is showing some consolidation is the WPP Group,” says Tarun Katial, CEO, Reliance Media World Ltd.