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In India, the slowdown has worked for us: Posterscope’s Annie Rickard

In India, the slowdown has worked for us: Posterscope’s Annie Rickard

Author | exchange4media News Service | Saturday, Apr 11,2009 8:49 AM

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In India, the slowdown has worked for us: Posterscope’s Annie Rickard

“In India, the slowdown has worked for us because we came at a time when the slowdown was just beginning to happen and what it has done is make the clients ask for more accountability and we are the only ones to have the tools that deliver accountability, thus we are actually ahead of our targets,” says Annie Rickard, President, Posterscope Worldwide.

Tags: e4m

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