Top Story


Home >> Advertising >> Article

In attitudinal terms, Mumbai is yet a TV-dominated ad market: Miles Young

Font Size   16
In attitudinal terms, Mumbai is yet a TV-dominated ad market: Miles Young

 “If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn’t a huge gap in any aspect. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag… Clearly, there is a marketer lag here, which I think is at its worst in Mumbai,” says Miles Young, CEO, Ogilvy Worldwide.More

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.