Top Story

e4m_logo.png

Home >> Advertising >> Article

In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

30-October-2010
Font Size   16
Share
In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds. More

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India