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In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

Author | exchange4media News Service | Saturday, Oct 30,2010 8:27 AM

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In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds. More

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