Top Story

e4m_logo.png

Home >> Advertising >> Article

IMRB sports a new Brand, Logo

13-August-2002
Font Size   16
Share
IMRB sports a new Brand, Logo

After 32 years and expansion into 11 countries, the Indian Market Research Bureau (IMRB) has decided to re-christen itself - IMRB International. Also incorporated is an amorphous logo that management believes reflects the changing dynamics of market research business.

"IMRB has outgrown Indian shores. We do a lot of work in 11 countries including, Singapore, Dubai, Cairo, Iran, and Indian sub-continent. We need to reflect the same in our corporate identity", says an excited Thomas Puliyel, President, IMRB International.

Along with the change in nomenclature, company has adopted a new amorphous logo. In fact at a seminar in Delhi yesterday, the company ran a contest asking participants to share what they thought of the logo. Explains Puliyel, "The new logo reflects our belief that knowledge is no longer structured or boxed. It is more imaginative and intuitive. Our recommendations to clients today reflect this belief."

In new avatar IMRB International expects no structural change in the management or equity. Outside India, it is targeting Indian clients expanding globally and clients that are aware about the 'IMRB heritage'.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...