After 32 years and expansion into 11 countries, the Indian Market Research Bureau (IMRB) has decided to re-christen itself - IMRB International. Also incorporated is an amorphous logo that management believes reflects the changing dynamics of market research business.
"IMRB has outgrown Indian shores. We do a lot of work in 11 countries including, Singapore, Dubai, Cairo, Iran, and Indian sub-continent. We need to reflect the same in our corporate identity", says an excited Thomas Puliyel, President, IMRB International.
Along with the change in nomenclature, company has adopted a new amorphous logo. In fact at a seminar in Delhi yesterday, the company ran a contest asking participants to share what they thought of the logo. Explains Puliyel, "The new logo reflects our belief that knowledge is no longer structured or boxed. It is more imaginative and intuitive. Our recommendations to clients today reflect this belief."
In new avatar IMRB International expects no structural change in the management or equity. Outside India, it is targeting Indian clients expanding globally and clients that are aware about the 'IMRB heritage'.