The fourth edition of IMPACT magazine's most eagerly awaited list of the 50 Most Influential Women in Media, Marketing and Advertising is all set to be unveiled in Mumbai today. The evening is being presented by Colors and powered by News X.
IMPACT’S list ranking 50 Most Influential Women in Media, Marketing and Advertising is an endeavour to acknowledge the achievements of women who give a whole new meaning to the words – power and influence. These women have not just made significant contributions in the media domain and broken through the proverbial glass ceiling, but have also played a crucial role in changing the way the industry is perceived today. These women are inspirational and each is an achiever in her own right. Over the last four years, making it to IMPACT’s 50 Most Influential Women list has become aspirational for every woman in the media domain.
The jury process, chaired by Sam Balsara, Chairman and MD of Madison World for the fourth year, saw a heated debate on how the women should be judged and what criteria should be paramount when selecting the Top 50. For the first time since inception, a woman made her presence felt on the jury – and it was none other than Vinita Bali, former MD, Britannia Industries Limited, who had herself topped the first list of ‘50 Most Influential Women’ in 2012.
Other eminent names on the jury this year were S Raghunandan, CEO, Jyothy Laboratories, Farokh Balsara, Partner, EY, Sandeep Chaudhary, CEO Aon Hewitt India, Shashi Sinha, CEO, IPG Mediabrands, India and Nakul Chopra, CEO- S Asia, Publicis.
Market strategy consultant and acclaimed business author, Rama Bijapurkar topped the list last year. She was followed by Prabha Parameswaran, Managing Director, Colgate-Palmolive, Ireena Vittal, Strategic Consultant and Independent Director; Ekta Kapoor, Joint Managing Director & Creative Director, Balaji Telefilms; and Barkha Dutt, Group Editor, NDTV, constituting the top five in the list.
So who have made it to the 50 Most Influential Women in Media, Marketing and Advertising list this year? There are just a few hours to go before the list is revealed but a small heads up - there have been significant movements in rankings with as many as 13 new entrants making their way to the list.
Here’s what some of the jury members had to say about arriving at the list of the 50 Most Influential Women in Media, Marketing and Advertising 2015.
Chairman and MD, Madison World, & Jury Chair said, “This year, we had an interesting discussion on women entrepreneurs who have succeeded in making powerful brands, like Mrs Bector’s Cremica, Vandana Lauthra’s VLCC, Shahnaz Husssain Herbals, Anita Lal’s Good Earth, etc... But we felt this is not a list of powerful brands driven by women, but a list of most influential women in Media, Marketing and Advertising. Also, this time we have departed from our all male bastion and invited Vinita Bali, who has topped this list earlier, to join us on this jury. She made some very valuable and worthy contributions indeed. This list also reflects the dynamic state of our industry and we have as many as 13 new names on it, and that is how it should be.”
Former MD, Britannia Industries Limited said, “Recognition for good work is always a good initiative and over the last four years what IMPACT has done is, recognize and reward people not just for doing a job but also for creating a positive and productive influence when it comes to branding, marketing and the whole area of communication. It is well worth it to encourage more and more people to continue to strive for excellence.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...
Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...