Top Story


Home >> Advertising >> Article

IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

Font Size   16
IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India

IMPACT magazine from the exchange4media Group has partnered Bloomberg TV India to launch ‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry. The first episode of the show was aired at 6.30 pm on Tuesday. It had Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system and what it will mean for key stakeholders, before the first set of measurement data is released today.

‘Logo to IMPACT’– positioned as a weekly guide to news with the news-makers of the industry – begins with four special episodes that are a deep-dive into the when, what, how and why of the game-changing BARC, as it becomes a reality.

Subsequent episodes of the show will take an in-depth look at the domain, bringing together the men and women who drive the various sectors, the hottest trends that will define the future and analysis which will determine its success. Each week, the main segment of the show will underline the biggest news/event /trend and talking point of the week, while various other segments will feature news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space. 

Watch ‘Logo to IMPACT’ on Bloomberg TV India at 6.30 pm on Tuesdays. Catch the launch episode here:

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.