Top Story

e4m_logo.png

Home >> Advertising >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Maxus wins Essar corporate account worth Rs 35 cr

15-May-2008
Font Size   16
Share
<img src=http://www.exchange4media.com/e4m/images1/new2.gif border=0>Maxus wins Essar corporate account worth Rs 35 cr

Maxus has added more business from the Essar Group to its kitty. As is known, Essar was a Maxus client for the erstwhile Essar SpaceTel business, and in 2006, Starcom Worldwide won the Essar Retail Telecom, which is the mobile stores division of the group. Essar now is in aggressive mode again, and is looking at releasing communication for its corporate business. Maxus has won this bid. The account size is expected to be Rs 35 crore.

Neither Maxus nor Essar officials were available at the time of filing this report but sources close to the development inform that the corporate side of the account would include global releases and other Essar investments in the country, and Maxus would be looking at the media duties for this activity. Starcom Worldwide continues to handle the business for Essar Retail Telecom.

Maxus’ Mumbai team including Karthik Sharma is working on the business. The agency has already begun work on the forthcoming campaign from Essar.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...