Top Story

e4m_logo.png

Home >> Advertising >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Ravi Kishan signed as brand ambassador for BIL’s Bhojpuri channel

14-August-2007
Font Size   16
Share
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Ravi Kishan signed as brand ambassador for BIL’s Bhojpuri channel

Broadcast Initiatives Ltd (BIL), promoted by Sri Adhikari Brothers, has signed superstar of Bhojpuri films Ravi Kishan as brand ambassador for its soon-to-be-launched Bhojpuri channel ‘Hum Bhojpuriya’. Kishan will be the exclusive brand ambassador of the channel for three years and will also perform a variety of reality and talent shows for the channel during this period.

Speaking on the association, Kishan stated, “I am very happy to be associated with the forthcoming Bhojpuri channel from the house of Sri Adhikari Brothers. I am confident that the kind of content that we plan to showcase will appeal not only to the Bhojprui speaking public, but also the entire Hindi speaking regions.”

Markand Adhikari, Vice Chairman and Managing Director, BIL, remarked, “Ravi Kishan is one of the star icons in the Bhojpuri film industry and his association with our channel is sure to connect with the Bhojpuri audience. His popularity in national and international Bhojpuri communities will help foster the overseas viewers.”

Bhojpuri, a dialect of Hindi in Eastern UP and Bihar, is also spoken in parts of Mumbai, Delhi and Bengal. While, approximately 30 to 40 lakh Bhojpuri speaking people are based in Mumbai alone, it is also spoken in around 37 countries and is second national language of Mauritius. This small island in the Indian Ocean also has a regular TV news bulletin in Bhojpuri. ‘Hum Bhojpuriya’ will be the first Bhojpuri channel in India.

After the Southern regional languages, Bhojpuri is emerging as a huge entertainment market in the country. According to a report, of the total 1,090 films produced in India last year, 76 were made in Bhojpuri, and that figure is poised to grow.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited