Top Story

e4m_logo.png

Home >> Advertising >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>JWT India wins Thomas Cook’s creative biz

29-June-2009
Font Size   16
Share
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>JWT India wins Thomas Cook’s creative biz

In the wake of a closely competed multiagency pitch, JWT India has been appointed the creative agency for Thomas Cook India Ltd. The incumbent on the business was Dentsu Marcom that was handling both the creative and the media duties for the travelling company. There is as yet not clarity on whether there is a change in the media agency for the business.

The pitch had involved six agencies that included names like Leo Burnett, TBWA\India, Everest Brand Solutions, Rediffusion Y&R, Beehive and Dentsu Marcom.

There were no official comments forthcoming at the time of filing the story. Sources close to development however have confirmed the development, and have added that the account size for the business would be in the vicinity of Rs 12-15 crore.

In December 2008, the travel agency had launched quality packages at affordable prices package campaign called My India-My Way. It is learnt that with its new creative partner, JWT India, the travel agency plans to take a fresh look at its creative strategy, and on the way forward.

Thomas Cook India offers a broad spectrum of leisure travel-related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited