Top Story

e4m_logo.png

Home >> Advertising >> Article

<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Contract retained as creative partner of Domino’s Pizza

06-June-2008
Font Size   16
Share
<img src=http://www.exchange4media.com/e4m/images1/new2.gif align=left border=0>Contract retained as creative partner of Domino’s Pizza

Domino’s Pizza is through with the review of its creative duties, and it has retained Contract Advertising on the business. The decision was confirmed by Dev Amritesh, Vice-President, Marketing, Domino’s Pizza India. He also informed that Madison will continue to be the media agency. According to industry sources, the account size is around Rs 15 crore.

Speaking on the pitch process, Amritesh said, “Contract has been our agency for the last five years and we are very happy with the kind of work they have been doing for our brand. As far media reports on the pitch is concerned, I have no comments to make. We are clear that Contract is partnering us on our creative duties.”

Speaking on future plans, Amritesh said, “We are working on fresh innovations and other initiatives. We recently released a TVC to announce the launch of the new Sicilian Wheat Treat Pizza and are looking forward for more good work.”

Jagdip Bakshi, CEO, Contract Advertising, could not be contacted at the time of filing this report.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’