I Media Corporation Limited has won the exclusive marketing and media rights for the campaign that promotes the Taj Mahal at Agra into the category of the ‘New Seven Wonders of the World’.
The campaign is called the New7Wonders campaign, and is being carried out by the New7Wonders Foundation.
The campaign is designed in a manner such that globally, people can vote various new monuments that will enter the list of the New Seven Wonders of the World.
Twenty one monuments were short-listed for the voting campaign and Taj Mahal is one of them. The campaign’s key communication will be about India uniting for the Taj Mahal, in order to foster a sense of national pride.
The company is currently trying to enhance its information distribution services for better and timely use. IMCL is involved with services such as 4567, a wireless service to provide ‘just-in-time’ information, and indiainfo.com.
RD Bhatnagar, Vice-president, IMCL, said that they have a 360-degree plan for the campaign for the promotion of the Taj Mahal, and have planned to localise it with on-ground and national events, which would be the base of the entire activity. With the support of radio, print, television, Internet and mobile, the company attempts to drive awareness for the ‘Vote for Taj Mahal’ campaign.
The New7Wonders Foundation is the body behind the New7Wonders campaign. N7W aims to document, maintain, restore and reconstruct world heritage with a motto that says ‘Our Heritage Is Our Future’. The foundation was created in 2001 by Swiss adventurer Bernard Weber, with a mission to protect heritage. Weber himself, aided by a small number of committed N7W members, financed the initial stages of the New7Wonders campaign.