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IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube

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IKEA's new commercial takes a dig at Instagram, crosses 5 million views on You Tube

Swedish furniture company IKEA’s latest commercial titled ‘Let’s Relax’ showcases how things would have looked like in the 18th century if one posted pictures on Instagram. It mocks people who instead of enjoying a meal in front of them will stand and start taking pictures of the food just for the sake of posting them on social media. It takes us back to an age when smartphones were non-existent.

Click here to view the ad:

The video has already garnered 5.1 million views on YouTube. It sends out a quirky message in the end that ‘It’s a meal, not a competition, so relax’. The ad is being talked about across social media channels and people have been largely receptive to its strong message.

In 2014, IKEA released their ad ‘Experience the power of bookbook’ where it hilariously pitched its 2015 catalogue as the coolest gadget ever.

Click here to view the ad:

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