Top Story

e4m_logo.png

Home >> Advertising >> Article

IKEA's new commercial takes a dig at Instagram, ad goes viral

05-August-2016
Font Size   16
Share
IKEA's new commercial takes a dig at Instagram, ad goes viral

Swedish furniture company, IKEA’s latest commercial titled ‘Let’s Relax’ gives us a glimpse of how things would have looked like in the 18th century if one posted pictures on Instagram. It mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media. It goes back to an age when smartphones were non-existent.

The video has already garnered 2.6 million views on YouTube. It sends out a quirky message in the end - ‘It’s a meal, not a competition, so relax’. The ad is being talked about on social media and people have appreciated the take.

In 2014, IKEA released their ad ‘Experience the power of bookbook’ where it hilariously pitched its 2015 catalogue as the coolest gadget ever.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...