Top Story


Home >> Advertising >> Article

IKEA's new commercial takes a dig at Instagram, ad goes viral

Font Size   16
IKEA's new commercial takes a dig at Instagram, ad goes viral

Swedish furniture company, IKEA’s latest commercial titled ‘Let’s Relax’ gives us a glimpse of how things would have looked like in the 18th century if one posted pictures on Instagram. It mocks at all those people who instead of enjoying a meal in front of them, will stand and start taking pictures of the food just for the sake of posting them on social media. It goes back to an age when smartphones were non-existent.

The video has already garnered 2.6 million views on YouTube. It sends out a quirky message in the end - ‘It’s a meal, not a competition, so relax’. The ad is being talked about on social media and people have appreciated the take.

In 2014, IKEA released their ad ‘Experience the power of bookbook’ where it hilariously pitched its 2015 catalogue as the coolest gadget ever.

Tags IKEA Instagram furniture company

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...