Top Story


Home >> Advertising >> Article

Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network

Font Size   16
Ikea conducts India leg of media pitch with WPP and Dentsu Aegis Network

IKEA, the Swedish furniture giant chose WPP and Dentsu Aegis Network to be its global partners, at the back of a global pitch at a holding company level for its whopping $444 million global media business a couple of months ago.

Agencies from WPP and Dentsu Aegis are now competing for Ikea's business around the world in local markets. 

The India leg of this review is currently underway, and agencies from WPP’s GroupM umbrella and Dentsu Aegis Network are currently battling it out for the Furniture giant’s media business in India.

The creative mandate for the Ikea business has been won by Dentsu Impact post a three-month long pitch process that included multiple agencies across India.

The brand’s launch in India is highly anticipated, the brand was also one of the first companies in India to get an approval for setting up 100 per cent FDI in single brand retail.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve