The IIM Lucknow is conducting a session on the entertainment and media industry at the Annual Business Conclave, ‘Manfest 2008’, on January 11. The moderator of the session will be Anurag Batra, CEO and Editor-in-Chief, exchange4media Group. The other participants will be Indrani Mukerjea, CEO, Inx Media; Partho Das Gupta CEO, Future Media; Tarun Tripathi, Head, MySpace India; and Shubhomoy Bhattacharjee, Resident Editor, Financial Express.
As the entertainment and media industry continues to evolve due to shifting consumer preferences, evolving technology and convergence of traditional and new media, the significance of professional management has come to the fore. This year’s conclave will focus on ‘Entertainment and media industry – the road ahead’, celebrating the promise and potential of the industry.
The aim of this session at the Conclave is to sensitise management students to the media and entertainment industry, as it is not attracting the same amount of professionals as other industries.