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IIM-Ahmedabad selects Mudra outfit Digital Branding Solutions to revamp its website

02-November-2005
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IIM-Ahmedabad selects Mudra outfit Digital Branding Solutions to revamp its website

Indian Institute of Management-Ahmedabad has roped in digital agency Digital Branding Solutions (DBS), a Mudra group venture, to redesign its website.

Said C V S Sharma, General Manager, www.digiagency.com, and Country Head, Tribal DDB, “IIM-Ahmedabad chooses its partners by the same demanding standards it sets for its candidates. Our creative and servicing capabilities, solution engineering strengths, access to global learning through the Tribal DDB Network Worldwide may have weighed in our favour.”

Sharma informed that DBS had already begun the process of redesigning the site, www.iimahd.ernet.in. In line with the global vision of IIM-A, DBS aims to make it a site that can be globally benchmarked. It aims to enhance the present user interface and make it more interactive with features like online shop for case studies, research papers, advanced content management tools, visitor and programme management systems, online application modules, payment gateway, etc.

Prof Arvind Sahay of IIM-A said, “We chose DBS on the strength of their experience and expertise. The IIM-A website is an increasingly important window to the world for the institute and is often the first port of call for present and potential stakeholders looking for information about the institute. Worldwide it is also a transactional medium. On a longer term, we would like to migrate more processes to the web. The website revamp is a first step in that direction.”

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