Ifra, a 40-year old international association for newspaper and media publishing, is organising an event for advertising agencies, to introduce to them a common printing profile.
The ICONS (Indian Coldset Offset Newspaper Standardisation) - Advertising Agency Interaction Meet, is scheduled for September 24, 2005 at Mumbai, and is aimed at helping standardise print procedures across Indian newspapers, and ensuring quality of ad reproduction.
‘This is a project we’re doing in India for the first time. If successful, we shall try to replicate the same in other cities like Delhi, Bangalore, Chennai and Kolkata. The whole idea is in the interest of newspapers and advertisers, and the response has been good so far,” said Magdoom Mohamed, Executive Director, Ifra India Private Ltd. Ifra is hopeful of India’s top 20 agencies taking part in the event in Mumbai.
The association is planning a road show of similar events across other Indian cities soon. Nine newspapers are participating in this initiative – The Times of India, Hindustan Times, ABP, Deccan Herald, Lokmat, Malayala Manorama, Mathrubhumi, Mid Day, and The Hindu.
Along with these publications, Ifra has evolved a common printing profile as the ‘de facto standard’ for print reproduction in these newspapers. Therefore, an advertising agency and advertiser could supply the same set of ad materials and expect uniformly good reproduction among the participating newspapers, it claimed. Ifra further said that this would lead to a decrease in prepress costs for the advertiser, and improved quality in newspapers.
Germany-based Ifra, which has over 2,200 members from 66 countries, offers research and consulting solutions. The Indian subsidiary, Ifra India, is based in Chennai, and has 25 member publications.
According to the organizers, the programme would be useful to art directors, creative directors, graphic designers, production directors, and studio managers in advertising agencies.
Apart from this event, the annual Ifra India Conference (co-sponsored by the Indian Newspaper Society), will be held on September 21-22 in New Delhi. Delegates from publications from India, Sri Lanka, Pakistan, Bangladesh and the Middle East are expected to attend. This would be the thirteenth annual Ifra event in India.