Top Story


Home >> Advertising >> Article

IDFC Mutual Funds calls for creative pitch

Font Size   16
IDFC Mutual Funds calls for creative pitch

IDFC (Infrastructure Development Finance Company) Mutual Funds, a private sector diversified financial institution is on the lookout for a new creative partner. It is believed that a few leading agencies are part of the pitch call. Neither the account size nor any official confirmation was forthcoming at the time of filing this report.

The financial institution does not have any incumbent agency. It is believed that the pitch rounds are over and that a decision on an agency is to be taken very soon.

IDFC had been established by a consortium of global and local institutions with the support and sponsorship of the Government of India. A majority of IDFC’s shareholding (67 per cent as of March 31, 2008) is held by reputed global stalwarts that include respectable names like the Government of India, International Finance Corporation (IFC) - a member of the World Bank Group, Government of Singapore, AIG, Morgan Stanley, Goldman Sachs, Citigroup, and JP Morgan, among others. The best Indian financial institutions such as HDFC, LIC, SBI, and IDBI are owners in IDFC.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...