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IDFC launches new campaign #BankingNibhao with a new TVC

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IDFC launches new campaign #BankingNibhao with a new TVC

IDFC is the Bank of Now – a bank that is continuously evolving and adapting to the customer needs. We nurture and infuse this newness in everything we do, with an endeavor to make banking better. Their #BankingNibhao campaign is based on this philosophy. Where providing simple, quick, thoughtful & multi-channel banking services is our priority over everything else. As part of their campaign, they have created a series of ads in a fun and humorous tonality, presenting a new way of banking that is transforming the industry.

These ads focus on our key propositions –

· Best-in-class Savings Account that can be opened in 4 minutes. And is loaded with benefits such as Free unlimited ATM transactions, 24x7 access to banking experts, top-of-the-line debit card

· Doorstep banking through our Micro ATMs

· Loans that are easy to manage

While the Savings Account and Micro ATM films have been released before, we are now launching our brand new film on Loans.

Loans as a term represents a burden in any customer’s world. This whole journey from choosing the loan to paying it back is a tedious process. The tale of never-ending EMIs evokes both financial and mental pressure for customers. And the trouble gets magnified when a customer decides to pre-pay or foreclose a loan.

While the entire banking category is talking about pre-sanction of loan, IDFC Bank has taken a differentiated stand to communicate the Loans proposition. We have decided to focus on the issues that customers face post taking a loan, especially when they decide to pre-pay or foreclose one. Banks in general take a lot of time to complete this process. To add to the hassle, customers are required to visit the branch several times for their request to be addressed.

Contrary of this scenario, the process of loan disbursal and closure from IDFC Bank is extremely efficient. IDFC Bank offers the benefits that give control to customers to manage their loan - like easy prepayment and part-payment, hassle free/less time consuming foreclosure, online & on-mobile access, minimal paperwork, no questions asked for foreclosure, calculators to help calculate impact of part payment on interest and tenure, transparent statements etc.

Their campaign idea is simple, and is derived from our philosophy of ‘Providing simple, quick and meaningful solutions’. This insight and product truth were combined to create a film that provides a single message to customers - ‘IDFC Bank se loan lena aasan, chalana aur chukana super aasaan’.

The new campaign is an extension of the brand’s point-of-view of being a no-nonsense bank and also takes forward the campaign thought of #BankingNibhao.


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