Top Story

e4m_logo.png

Home >> Advertising >> Article

Ideal star couple – Kajol and Ajay Devgan – sign on one more ad film

16-August-2005
Font Size   16
Share
Ideal star couple – Kajol and Ajay Devgan – sign on one more ad film

Bollywood is a funny business, where there is no dearth of reel life heroes and couples. But when it comes to real life ideal celebrity couple, there aren’t many to look up to. One couple amongst the not so many is that of Kajol and Ajay Devgan and marketers are trying to leverage this opportunity to the maximum by signing them for their brands.

Last year appliances company Whirlpool India had signed the film stars as its brand ambassadors for a period of two years. The duo was also seen promoting Kotak Mahindra Bank’s new card just a few days ago and the latest to join the list is Tata Indicom for its ‘Truepaid’ (pre-paid) service.

The couple features in an ad created by McCann Erickson and directed by Pradeep Sarkar of ‘Parineeta’ fame. Said Prasoon Joshi, National Creative Director, McCann Erickson, “We wanted to show the co-existence of traditionalism and modernity, hence Devgan’s act and Kajol is a surprise in the commercial. These two were selected because there are only a few celebrity couples to look up to today, and their chemistry is reflected very well. It made more sense to cast a couple as India takes positively to a couple. The way I see is that the commercial will be gradually liked more.”

The ad revolves around a small town couple who are looking for a phone that would give them maximum value for money. Abdul Khan, V-P Marketing, TATA TeleServices, said, “Truepaid offers maximum talk time and this is shown by the two protagonists who come from a small town. The ad is targeted at the first time users as this segment is a huge emerging market. The campaign is going to be a complete 360 integrated one and will run for a couple of months across all mass media channels.”

The other brand ambassadors of TATA Teleservices’ – Saurav Ganguly, Irfan Pathan, Sania Mirza and Narayan Karthikeyan – need not worry as they might be featuring in the telecom company’s next commercials soon. “We are very happy with our brand ambassadors,” reiterated Khan.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India