Top Story

e4m_logo.png

Home >> Advertising >> Article

IDBI soon to choose creative partner for Rs 50-cr account

08-September-2004
Font Size   16
Share
IDBI soon to choose creative partner for Rs 50-cr account

Industrial Development Bank of India’s decision to merge with IDBI Bank translated into a move to create a buzz anew. In accordance, IDBI had called for a pitch for its creative responsibilities in January 2004, where over 22 agencies had participated. The first shortlist has five agencies and the result is expected this week. Industry sources inform that the account for the new entity is pegged in the region of Rs 50 crore.

To put things into perspective, earlier in the year, IDBI announced its decision to convert from a development bank into a commercial retail bank. This entailed a merger of IDBI and IDBI Bank and the new entity would be called IDBI Ltd, which would be operational by October 1, 2004.

However, following the first round of presentations, IDBI announced the short-listed agencies over a week back. The list included Ad Factors, FCB Ulka, RK Swamy, Grey Global and Image Ads. The new agency is expected to assist IDBI Ltd in creating awareness of the new avatar and give the products an identity that consumers could reckon with.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi

The inspiring journey begins from December 10th every Sunday at 7pm on Star Plus & Hotstar