Top Story

e4m_logo.png

Home >> Advertising >> Article

IDBI on the look out for creative partner for Rs 35 crore business

30-March-2005
Font Size   16
Share
IDBI on the look out for creative partner for Rs 35 crore business

With the advertising contract between Industrial Development Bank of India (IDBI) and FCB Ulka nearing its termination date (March 31, 2005), the financial major is in talks with agencies again for its advertising business. Until now, the consolidated business was with FCB Ulka and Lodestar correspondingly. Industry sources peg the business in the region of Rs 35 - 40 crore.

Sources share that select agencies have already been invited to make presentations to IDBI officials. Another reason why rethinking on the advertising business was required was that the impending merger of IDBI with its subsidiary IDBI Bank is expected in the near future and would lead to the integration of services of both financial units and in essence would need a differentiated skill set.

The business was awarded to FCB Ulka/Lodestar in September last year following a multi agency pitch.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited