Top Story

e4m_logo.png

Home >> Advertising >> Article

iContract wins digital and social business of Garnier India

18-February-2016
Font Size   16
Share
iContract wins digital and social business of Garnier India

iContract has won the digital and social media mandate for Garnier India over a multi-agency pitch.  iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio. This also includes multiple products across Hair Care, Styling, Face Care, Men, Hair Colour & Season Care.

 Delighted with the win, Prashanth Challapalli, EVP and Digital Head, iContract said, "Garnier is a global leader in personal care and digital is a key platform for the company and its brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative and content to drive business growth and brand love for Garnier."

 iContract is the digital arm of Contract Advertising and handles the digital and social media duties for brands like Shoppers Stop, Wills Lifestyle, Asian Paints, UTI Mutual Fund, HSBC, Plobal Apps, Google, YouTube & YouTube Creators among others.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline