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DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. 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DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in View.php line 137
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  9. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in View.php line 137
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DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  10. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in View.php line 137
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  15. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. 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DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null), 'obLevel' => 2, '__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => null, 'loop' => null)) in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 31
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  4. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in View.php line 137
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  10. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/5fda27f1dfe23a6e39dfef4a342bbbab50e9288d.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in CompilerEngine.php line 59
  11. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(stdClass), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => object(stdClass), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => false, '__currentLoopData' => array(object(stdClass), object(stdClass), object(stdClass)), 'loop' => null)) in View.php line 137
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  16. at PhpEngine->evaluatePath('/home/exchange4media/public_html/e4mfront/storage/framework/views/a824c6fa6c6850d1577a689b503f522430a05cab.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'iContract wins digital and social business of Garnier India', 'ogtitel' => 'iContract wins digital and social business of Garnier India', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_63416.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'canonical' => 'http://www.exchange4media.com/Advertising/iContract-wins-digital-and-social-business-of-Garnier-India_63416.html', 'metadescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ogdescription' => 'iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio', 'ArrRecentNewsMiddelbarList' => '[{"article_id":86831,"title":"DSPORT to broadcast HBL Pakistan Super League 2018","summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"18:36:32","url":"","meta_title":"DSPORT to broadcast HBL Pakistan Super League 2018","meta_desc":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","social_summary":"DSPORT will air live and exclusive all 34 matches of the third edition of the premier T20 competition in Pakistan","web_exclusive":0,"author_type":2,"description":"<p style=\\"\\" margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:14.4pt;background:white\\"\\"=\\"\\">Premium sports TV channel DSPORT will broadcast the HBL Pakistan Super League (PSL) 2018. DSPORT will air live and exclusive all the 34 matches of the third edition of the premier T20 competition in Pakistan. Scheduled to begin on February 23, 2018, PSL will see participation from six teams including debutant Multan Sultans. <br><br>The third edition of the HBL PSL is expected to get bigger and better with the addition of 10 extra games (24 games last season), one new team (Multan Sultans) and participation from some very prominent names in international T20 cricket. Among them are likes of the South African born English maverick Kevin Pietersen, Kiwi master blaster Brendon McCullum, Caribbean T20 stars Kieron Pollard, Andre Russell, Sunil Narine and Sri Lankan legend Kumar Sangakkara. Among local cricketers participating will be Pakistan cricket\\u2019s biggest superstar Shahid Afridi and former captain Misbah Ul Haq apart from present captain Sarfaraz Ahmed and all current national players including the likes of Mohammad Amir, new batting sensation Babar Azam and veteran all-rounder Shoaib Malik.<br><br>The Pakistani superstars are joined by top-tier international players such as Mitchell Johnson (Australia), Chris Lynn (Australia), Mustafizur Rahman (Bangladesh), JP Duminy (South Africa) and Rashid Khan (Afghanistan). The player roster also includes Mitchell McClenaghan (New Zealand), Luke Ronchi (New Zealand), Colin Munro (New Zealand), Jason Holder (West Indies), Darren Bravo(West Indies), Evin Lewis (West Indies), Lendl Simmons (West Indies), James Vince (England), Tim Bresnan (England), Adil Rashid(England), John Hastings (Australia), Wayne Parnell (South Africa), Albie Morkel (South Africa), Imran Tahir (South Africa), and Angelo Mathews (Sri Lanka).<br><br>In a bid to form the initial teams, the five teams from the previous two seasons were allowed to retain two players each from the Platinum, Diamond and Gold category, and three from the Silver category. Multan Sultans were allowed to pick nine players from the five categories in the pre\\u2013draft which meant they only had the right to those players which the first five teams didn\\u2019t retain in their squad.<br><br>The player pool for the HBL PSL Player Draft 2017 will now consist of new signings along with players who were released during the retention window and went unpicked in the expansion draft.<br><br>Following is the list of the players in each team before the draft:<br><br><\\/p><table cellspacing=\\"0\\" cellpadding=\\"0\\" style=\\"background:#FBFBFB;border:1px solid #000\\">\\r\\n <tbody><tr>\\r\\n <td><p><strong>Teams<\\/strong><\\/p><\\/td>\\r\\n <td><p><strong>PSL 2018 Teams Squad Players List<\\/strong><\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Islamabad United<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Sami, Andre Russell, Rumman Raees, Shadab Khan, Misbah-ul-Haq, Samuel Badree, Iftikhar Ahmed, Amad Butt, Asif Ali<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Karachi Kings<\\/strong><\\/p><\\/td>\\r\\n <td><p>Usman Khan, Usama Mir, Khurram Manzoor, Ravi Bopara, Imad Wasim, Babar Azam, Mohammad Amir, Mohammad Rizwan, Shahid Afridi<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Peshawar Zalmi<\\/strong><\\/p><\\/td>\\r\\n <td><p>Mohammad Hafeez, Wahab Riaz, Shakib al Hasan, Kamran Akmal, Darren Sammy, Hasan Ali, Haris Sohail, Chris Jordan, Mohammad Asghar.<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Quetta Gladiators<\\/strong><\\/p><\\/td>\\r\\n <td><p>Sarfraz Ahmed, Kevin Pietersen, Rilee Rossouw, Mohammad Nawaz, Anwar Ali, Mahmudullah, Umar Amin, Mir Hamza, Asad Shafiq<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Lahore Qalandars<\\/strong><\\/p><\\/td>\\r\\n <td><p>Umar Akmal, Sunil Narine, Brendon McCullum, Fakhar Zaman, Yasir Shah, Cameron Delport, Aamer Yamin, Bilawal Bhatti, Sohail Khan<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n <tr>\\r\\n <td><p><strong>Multan Sultans<\\/strong><\\/p><\\/td>\\r\\n <td><p>Shoaib Malik, Kieron Pollard, Kumar Sangakkara, Sohail Tanvir, Mohammad Irfan, Junaid Khan, Sohaib Maqsood, Irfan Khan, Kashif Bhatti<\\/p><\\/td>\\r\\n <\\/tr>\\r\\n<\\/tbody><\\/table>","social_title":"DSPORT to broadcast HBL Pakistan Super League 2018","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68439,"phototitle":"","photopath":"1508331965_Zesjyq_big18cot17.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61741,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86830,"title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"16:21:10","url":"","meta_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","meta_desc":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","social_summary":"The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online","web_exclusive":0,"author_type":2,"description":"In a cluttered and noisy festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas for Caratlane, provides a fresh perspective to jewellery shopping during Diwali. The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign. <br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_BxRBTE_1.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Anaheeta Goenka, President Lowe Lintas, said, \\u201cIt was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family - be it a place where they stay or a place where they work. And thus was born the campaign idea of new \\u2018families\\u2019.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323703_fPrv41_2.jpg\\" style=\\"width:138px;height:104px;margin-left:5px;float:right\\">Talking about the campaign, Mithun Sacheti, Founder &amp; CEO, CaratLane said, \\u201cOur campaign celebrates the precious relationship that we build outside our family, in our newly set up social ecosystems, who become our extended family. And what other way than celebrating this precious relationship than by sharing something precious. Our jewellery is for women who enjoy that little sparkle every day.\\u201d<br><br><img src=\\"http:\\/\\/e4mcms.exchange4media.com\\/files\\/1508323704_MVsNrK_3.jpg\\" style=\\"width:138px;height:104px;margin-right:5px;float:left\\">Akash Das, Executive Director (Creative) Lowe Lintas, said, \\u201cThere are many people who won\\u2019t be able to go home to celebrate Diwali. Our script is about the friendships they have nurtured in a place away from \\u2018home\\u2019. In most cases, it would be true that where they live now is their home. Who they live with, who they spend time with is their family too. Why not celebrate Diwali at the home away from home? By adding a little shimmer with CaratLane.\\u201d<br><br><br>\\r\\n<iframe frameborder=\\"0\\" height=\\"315\\" src=\\"http:\\/\\/www.youtube-nocookie.com\\/embed\\/5WocShI-rcg?rel=0&wmode=transparent\\" width=\\"100%\\"><\\/iframe><br><strong>Team credits:<\\/strong><br><strong>Client: <\\/strong>CaratLane<br><strong>Agency:<\\/strong> Lowe Lintas, Mumbai<br><strong>Account Management: <\\/strong>Anaheeta Goenka, Avinash Shenoy, Arathi Bhat<br><strong>Creative:<\\/strong> Arun Iyer, Amar Singh, Akash Das, RajatDawar<br><strong>Production House:<\\/strong> SuperFly Films | Director: Kopal Naithani","social_title":"Lowe Lintas crafts Caratlane\'s #GetDiwaliReady campaign","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68438,"phototitle":"","photopath":"1508323898_UYKhxA_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61740,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":86829,"title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"15:34:41","url":"","meta_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"India TV\\u2019s Chunav Manch Gujarat gets unprecedented support ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68437,"phototitle":"","photopath":"1508321055_vnqT0Z_bigiball.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61739,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86823,"title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"07:44:00","url":"","meta_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","meta_desc":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","social_summary":"Srinivas will be conferred with the e4m Influencer of the Year Award at the e4m Conclave on October 27 in Mumbai","web_exclusive":0,"author_type":2,"description":"CVL Srinivas, WPP India Country Manager and CEO, South Asia, GroupM, has significantly contributed to the media industry in India, shaping it with his foresight and leadership. He will be conferred with the exchange4media Influencer of the Year Award at the exchange4media Conclave on October 27 in Mumbai. <br><br>Srinivas has been a guiding force in the media industry. He was part of the startup team that came together to form Fulcrum - the dedicated media planning and buying team for Hindustan Unilever Limited in 1995. His efforts to set up Fulcrum, now, Mindshare Fulcrum has been one of his biggest contributions to the advertising fraternity. The media industry model that we see today is built on his keen foresight and vision.<br><br>\\u201cCalling his contributions huge would be an understatement. I think in every aspect of the business, whether it is setting up new standards for measurement, getting all the stakeholders together, or setting new benchmarks in terms of media procurement, and relationship with media companies, he has set up a new trend almost everywhere,\\u201d said Pradeep Dwivedi, CEO Sakal Media Group. \\u201cI think that Srinivas receiving the exchange4media Influencer of the Year award is a very well-deserved and truly creditable honour for him,\\u201d he added. <br><br>Calling it a well-deserved award for Srinivas, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said,&nbsp;\\"Srini, apart from his strong strategic thinking, is clearly a visionary. You can see the manifestation of that in a lot of new initiatives that all agencies in the GroupM fold have undertaken during his tenure as a leader. GroupM has been among the front runners in adoption of digital, content, analytics -- aspects of marketing which are relevant for the future. This has made the GroupM agencies strong business partners for the brands they manage.\\"&nbsp;<br><br>Under his leadership, GroupM has witnessed a healthy growth and has consolidated its position as the leading media agency in the country. GroupM witnessed a growth of 35 per cent from 2014 to get a billing of $4558 million in 2015 according to a study by Paris-based Research Company Evaluating Media Agencies (RECMA). The company\\u2019s market share has grown from 39.5 per cent to 45 per cent under Srinivas\' leadership. Lauding his leadership qualities, Mitrajit Bhattacharya, President &amp; Publisher, Chitralekha Group said, \\u201cYou must judge a leader by the organisation he or she leads. And there can\'t be a more successful media behemoth than GroupM in India and South Asia. And the man who has quietly led them to this position of domination is Srini.\\u201d<br><br>Peers of Srinivas from the media industry only have words of praise for this media maven who has now been given the additional position of WPP India Country Manager. Mitrajit added that it\'s only natural that Srinivas now gets to lead WPP as Country Manager. \\u201cAll the best to him.\\u201d Dwivedi said, \\u201cHis elevation to the role of WPP\\u2019s Country Manager is testimony to his contributions and leadership.\\u201d <br><br>During his career spanning over 20 years, Srinivas has worked with other leading media agencies in India like Starcom Mediavest and Madison World managing clients such as Coca Cola, Cadbury\\u2019s, Vodafone, Samsung, Nokia, and Perfetti to name a few.","social_title":"Media mavens excited about CVL Srinivas being the e4m \'Influencer of the Year 2017\'","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68428,"phototitle":"","photopath":"1508212196_zb8bQg_big.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61732,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"conclave"},{"article_id":86828,"title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"14:15:13","url":"","meta_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","meta_desc":"The film took the first step towards solving the impending crisis; by talking about it on social media","social_summary":"The film took the first step towards solving the impending crisis; by talking about it on social media","web_exclusive":0,"author_type":2,"description":"The Indian civilization takes pride in its rich cultural heritage which flourished for ages due to its rivers. These rivers have been the backbone of our agrarian economy and yet, have been exploited and treated with utter disdain. Even the holy status bestowed upon these rivers have not deterred people from indiscriminately disposing sewage in these water bodies. With World Rivers Day being observed across countries, Sintex Industries and DDB Mudra West created the #ReviveOurRivers campaign to address and create awareness around this issue.<br><br><br>The film took the first step towards solving the impending crisis; by talking about it on social media. The hard-hitting digital film was intended to deliver a powerful message and get people thinking and pledge to preserve something that is essential for all our lives. This film has been directed by the renowned film maker, Abhishek Jain, who imparted his uniquely spellbinding narrative to the storyline and took it to a thrilling climax. Actress Anjali Patil, of the \\u2018Newton\\u2019 fame shared a special touch with her mere screen presence and expressions narrating the harrowing ordeal of the rivers.<br><br><br>The film begins with a mysterious lady in blue; approaching people from different walks of life, with an earthen pot in her hand. The gloomy backdrop and intense music gives a hint of the tragedy and the looming misfortune awaiting those people. She walks towards them inconspicuously and attacks them with black filth from her pot. The film progresses to show various news channels covering these freak incidents while questioning the identity and intention of the mystery lady. The screenplay moves to show the mystery lady proceeding towards a riverbank. The sound of her clinking anklet in the serene riverbed adds to the drama and piques curiosity. A security guard at the riverbank attempts to stop her, but is baffled as she mysteriously disappears while descending the steps around the riverbank. Her disappearance act in the river is followed by a powerful message - \\u2018Imagine if rivers could revolt\\u2019. The film further educates the audience about the millions of litres of sewage disposal in our rivers and urges them to pledge to keep rivers clean, which ties back to the Sintex philosophy of \\u2018Active Thinking\\u2019. The idea was to remind people about their inadequate actions to save the rivers.<br><br><br>The film has been receiving an appreciative response with a staggering 6.2M Views within a few days of its release apart from 36K reactions, 14K Shares and over 200 Comments on the brand\\u2019s Facebook page alone.<br><br><br>Quoting on the campaign, Rajiv Sabnis, Executive Director, DDB Mudra Group &amp; Managing Partner, DDB Mudra West, said, \\u201cThere has been a clear need for a PPP (Public-Private Partnership) driven action plan for the cleaning of our Indian rivers for a long time. Sintex Industries wanted to contribute to this important movement, especially since they play an active role in waste management through their underground waste treatment solutions. The campaign was conceived as a pledge to keep our rivers clean through this active thinking. The campaign has awakened the conscience of Indian masses in a very short span of time with over 9.5 million views in two weeks. Launched on \\u201cWorld Rivers Day\\u201d, we hope that this campaign rallies India into action and garners support of others who can help in cleaning our rivers.\\"","social_title":"Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68436,"phototitle":"","photopath":"1508316286_2k4ntF_big_ddbmudra.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61738,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Industry Briefing"},{"article_id":86827,"title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","for_homepage":1,"important":0,"publish_date":"2017-10-18","publish_time":"11:49:18","url":"","meta_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","meta_desc":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","social_summary":"On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">This year, Reliance Trends, an apparel &amp; accessory company from the house of Reliance Retail, chose to remind the country that the real light and sound of Diwali isn\\u2019t born out of a cracker box, but is a result of human nature and family dynamics.<br><br>Brave New World,&nbsp;an integrated communications agency based in Bengaluru, conceptualized and created a social media campaign for Reliance Trends, \\"Who needs fireworks, when your family is full of fireworks!\\u201d<br><br>According to Reliance Trends, if there\\u2019s one word that best describes Diwali, it\\u2019s the word \\u201cLoud\\u201d. But they clearly aren\\u2019t talking about the kind of noise that comes out of a box of crackers. With public sentiment towards eco-friendly festivals seeing an uptrend, the brand chose to remind the country that the light and sound that makes the festival special is actually the product of human nature and family dynamics.&nbsp;<br><br>Rich with nostalgia and emotion, the social media film holds a mirror up to every Indian family. It encourages people to appreciate the value of every relative and the special touch of welcome madness that each brings to the occasion. The uncle with a contagious laugh, the patriarch who fires off action-packed stories, the women of the house with their kindness and warmth or the energy and enthusiasm of the millennials of the family are what make the memories of the day lasting; not sulphur fumes and deadly decibel levels.&nbsp;&nbsp;<br><br>On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks. Serendipitously, the film was more than well poised to join the conversation, making it possibly one of the most relevant points of view this season.<br><br>A day before Diwali, the campaign has already clocked&nbsp;over 100,000 likes, 7.8 million views, 13.5k shares and a healthy volume of debate and engagement on social media. <br><\\/div> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/yYwW4mgJzG8\\" width=\\"100%\\" height=\\"315\\"><br><br>\\r\\n<\\/iframe>","social_title":"Reliance Trends wishes all #Nayi Wali Diwali through topical social media film","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":68435,"phototitle":"","photopath":"1508307550_hgyDoP_big_trend.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":61737,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/icontract-wins-digital-and-social-business-of-garnier-india_63416.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(object(stdClass), object(stdClass), object(stdClass)), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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