iContract has won the digital and social media mandate for Garnier India over a multi-agency pitch. iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio. This also includes multiple products across Hair Care, Styling, Face Care, Men, Hair Colour & Season Care.
Delighted with the win, Prashanth Challapalli, EVP and Digital Head, iContract said, "Garnier is a global leader in personal care and digital is a key platform for the company and its brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative and content to drive business growth and brand love for Garnier."
iContract is the digital arm of Contract Advertising and handles the digital and social media duties for brands like Shoppers Stop, Wills Lifestyle, Asian Paints, UTI Mutual Fund, HSBC, Plobal Apps, Google, YouTube & YouTube Creators among others.