Icon Added Value (IAV), erstwhile Standard Research Systems (SRS), has re-launched its offerings in South India. IAV is a brand development and consulting company and one of the largest operations worldwide within WPP’s Kantar division. Kantar is one of the world's largest research, insight and consultancy networks.
Following the appointment of Balachandran Ramiah as the Country Manager earlier this year, Praveen Ramachandra has been assigned the role of Business Services Director. He will head the operations of its Southern Indian business. Based in Bangalore, Ramachandra will spearhead a team of quantitative and qualitative researchers, analysts, and operations personnel.
Commenting on the expansion, Ramiah said, “The economy in South India is buoyant, and both current and prospective clients in the South will benefit from Icon Added Value’s knowledge and expertise. New business has started to come in, and we expect the office to expand quickly.”
Ramachandra’s role is to develop new clients in the FMCG, durable and services sector with focus on Bangalore, Chennai and Cochin. Talking about the key advantages of IAV, Ramachandra said, “Our research helps in brand building as it offers a gamut of market research, including market segmentation, measuring brand equity and brand tracking with the help of our specific tools.”
He further said that IAV used tools such as Market Mapping that uses the five W method and Brand Navigator that uses the Iceberg model.
Ramachandra began his career with Icon Added Value’s group company IMRB, where he worked for five years. He then joined another WPP company, Millward Brown, in Shanghai in 2002, before moving on to set up and head their Beijing office.
Icon Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Its core philosophy, Brand Connections, aids marketers to ignite desire for their brands by uncovering how it makes people ‘feel’, aiding them to craft the right signals, and then measuring the impact.