Top Story


Home >> Advertising >> Article

ICL assigns brand identity design to Vyas Giannetti Creative

Font Size   16
ICL assigns brand identity design to Vyas Giannetti Creative

The Indian Cricket League (ICL) has appointed Vyas Giannetti Creative (VGC) to handle all the design work for their project. VGC will also be involved in designing mascots, collateral and merchandise for the ICL, which is an Essel Group venture.

Gaurav Seth, Marketing and Communication Head, ICL, said, “It is for the first time that a concentrated and focussed effort is being made to promote domestic cricket and showcase new and upcoming talent to the country. We are pleased to have VGC as our partner in this endeavour as they bring a strong and distinctive expertise to the table. The ICL and its city teams will sport a funky and ultramodern look and feel designed to appeal to modern India, and build immediate connects with our consumers.”

On the association, Atul Hegde, COO, VGC, commented, “The task of creating a comprehensive brand identity for a sports brand is both challenging and exciting. It gives us an opportunity to create something that has never been attempted in this space. VGC has always been game to enter uncharted waters and ICL gives us that scope. We are looking forward to partner ICL to build a world class sports brand.”

VGC will be instrumental in designing the official logo of ICL and creating and crafting all the individual team identities.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...