Following a meeting of the Indian Broadcasting Foundation (IBF), the body has recommended Uday Shankar, CEO, STAR India, to be Chairman of the Joint Working Committee (JWC). The development comes in the wake of G Krishnan, CEO, TV Today Group, stepping down as the JWC Chairman.
As is known, the JWC is a body comprising members of the IBF and the Advertising Agencies Association of India (AAAI). It was constituted to collaboratively address the problems that the members of the two domains faced while working together. The JWC has played a key role in driving many decisions, including agency payments to channels, the credit period given and other forms of working together that impacts the everyday functioning of both the agencies and broadcasters.
IBF officials were not available for commenting on the development at the time of filing the report. AAAI Chairman Madhukar Kamath (Chairman and MD, Mudra Communication), however, informed exchange4media, “The AAAI has been informed of the development by the IBF. We will discuss this and take it up at the next JWC.”
A point of contention that could rise between the two organisations is that “traditionally” the position of the JWC Chairman has been alternately held by a member of the IBF and the AAAI. Since the position in the previous term was held by an IBF member, the AAAI now has the “opportunity” to get an AAAI member to be the Chairman of JWC. However, a source pointed out that this was not a strictly followed norm since there had been an instance where AAAI members had been JWC Chairman for a period of five years.