IBD, a Percept Company, has won the creative mandate for ‘Only Vimal’, the iconic textile brand of Reliance. The multi-agency pitch saw several top agencies in the fray to win the account. IBD won this account purely on the back of high quality strategic and creative product presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.
‘Only Vimal’, the rechristened Vimal, was one of the first textile brands to make a massive consumer impact pan-India. A Mukesh Ambani-promoted Reliance Industries' (Reliance) textile division, Only Vimal is also regarded as one of the first major retail chain of stores to be set up across the country. IBD will be responsible for completely repositioning and revitalizing the brand image.
Winning this pitch entailed a thorough strategic understanding of restaging an iconic brand in a dynamic product category and a deeper understanding of consumer behavior, motives, lifestyle and aspirations. The creative output and the passion displayed by the IBD team translated into the transfer of this entire account. IBD takes great pride in winning this mandate and will be responsible for restaging the brand communication with a fresh thinking with an aim to reinstate its iconic position in the consumer mind and in the market.
Said Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles), “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”
Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said, “Our deep understanding of consumers and our ability to create a long term vision for ‘Only Vimal’, with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate of restaging an iconic brand. This is a fantastic opportunity for the team to showcase their strategic and creative brilliance. We are ecstatically looking forward to doing some great creative work on the brand.”