Top Story


Home >> Advertising >> Article

IBD India assigned creative mandate for Panasonic’s Viera and Lumix

Font Size   16
IBD India assigned creative mandate for Panasonic’s Viera and Lumix

IBD India, a Percept-Hakuhodo company, has recently won the creative duties for two Panasonic brands – Viera and Lumix. The media duties for these two brands would be handled by Percept’s in-house media agency Allied Media Network. IBD India is a total communication solutions agency specialising in advertising, films, identity management and interactive media.

Panasonic is planning an aggressive marketing push in India for its Viera range, which comprises LCD and plasma televisions, and Lumix, which comprises digital cameras.

Commenting on the account win, Rahul Gupta, Managing Director, IBD India, said, “It is a wonderful opportunity to work with a global giant like Panasonic. Even more thrilling is the fact that India will be the regional hub for developing strategy on both brands. We demonstrated a deep understanding of the Panasonic brand and worked out a strategy based on fresh consumer insights. Our work on the brand will move beyond advertising into innovative brand-building activities.”

“The high visibility campaign for Viera and Lumix will be launched in the coming festive season. The campaign will use print, television and outdoor media as well as a host of below-the-line activities. The TVC will break in next 10 days’ time,” Gupta informed.

He further said, “In the new campaign, we will focus on the unique feature of faster moving images and more clarity of Viera TVs. For Lumix digital cameras, we will highlight their unique inbuilt wide angle lens, which allows one to capture more.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...