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IBD India assigned creative mandate for Panasonic’s Viera and Lumix

11-September-2008
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IBD India assigned creative mandate for Panasonic’s Viera and Lumix

IBD India, a Percept-Hakuhodo company, has recently won the creative duties for two Panasonic brands – Viera and Lumix. The media duties for these two brands would be handled by Percept’s in-house media agency Allied Media Network. IBD India is a total communication solutions agency specialising in advertising, films, identity management and interactive media.

Panasonic is planning an aggressive marketing push in India for its Viera range, which comprises LCD and plasma televisions, and Lumix, which comprises digital cameras.

Commenting on the account win, Rahul Gupta, Managing Director, IBD India, said, “It is a wonderful opportunity to work with a global giant like Panasonic. Even more thrilling is the fact that India will be the regional hub for developing strategy on both brands. We demonstrated a deep understanding of the Panasonic brand and worked out a strategy based on fresh consumer insights. Our work on the brand will move beyond advertising into innovative brand-building activities.”

“The high visibility campaign for Viera and Lumix will be launched in the coming festive season. The campaign will use print, television and outdoor media as well as a host of below-the-line activities. The TVC will break in next 10 days’ time,” Gupta informed.

He further said, “In the new campaign, we will focus on the unique feature of faster moving images and more clarity of Viera TVs. For Lumix digital cameras, we will highlight their unique inbuilt wide angle lens, which allows one to capture more.”

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