IBD India, the Integrated Brand Development division of Percept-Hakuhodo has won the accounts of Vasu Pharma (Trichup – Hair Care, Uva – Skin Care, Dazzle – Pain Ointment, Zeal – Cough Syrup), Swastik International and Witlinger Beer.
Vasu Pharma’s account will be handled nationally with supervision of client operations centralised from the IBD Mumbai Office.
IBD won Swastik International’s account in a multi-agency pitch. The scale of work will include innovative Above-the-Line and Below-the-Line activities and promotions.
The account of Witlinger Beer was also won in a multi-agency pitch and will be handled out of the IBD’s Mumbai office. IBD has devised a ‘scale-of-work’ plan that includes activations within brew pubs and bars and the use of other surrogate mediums of advertising.
IBD will develop customised and holistic 360° Brand Integrity Strategies for the new accounts won which will find the right creative solution at the pace the market demands.
Commenting on the association, Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity and Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most of the Advertising & Branding Agencies work on developing the Brand Identity, but IBD India is one of the agencies who also develop a very positive Brand Image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”
Rahul Gupta, Managing Director, IBD India said, "These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space. A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn't be more thrilled with our developments."